Royal Challengers Bengaluru (RCB) has announced consumer technology brand Nothing as its title sponsor for the Indian Premier League (IPL) 2026 season, marking a significant expansion of the partnership between the two brands. The announcement comes on the back of RCB’s championship-winning 2025 season and builds on Nothing’s association with the franchise in the previous year.
Under the new agreement, Nothing will enjoy prominent title branding across RCB’s match jerseys, digital and social platforms, stadium visibility, and a range of fan-facing activations throughout the IPL 2026 season. The partnership is designed to leverage RCB’s passionate fan base to enhance Nothing’s visibility and deepen engagement with cricket audiences across India.
The collaboration aligns with Nothing’s broader strategy to strengthen its footprint in the Indian market. The brand has been steadily expanding through product launches and offline retail initiatives and is set to open its first flagship store in India in Bengaluru on February 14, 2026-further underlining the market’s strategic importance.
Commenting on the partnership, Akis Evangelidis, co-founder and India president of Nothing, said RCB’s title-winning journey reflected the emotion, ambition and energy that define cricket in India. He added that partnering with the champions as title sponsor was a natural progression for the brand, whose values of creativity, passion and bold thinking align closely with RCB’s ethos.
Rajesh Menon, chief operating officer of Royal Challengers Bengaluru, welcomed Nothing as the team’s title sponsor, noting the brand’s rapid growth and strong resonance with next-generation consumers. He added that the partnership aims to elevate fan experiences through innovative storytelling and bold engagement.
The renewed association signals continuity and long-term intent, positioning both RCB and Nothing to create impactful, fan-driven moments ahead of the IPL 2026 season.
