In one of the biggest deals in sports business history, Royal Challengers Bengaluru (RCB) is set for a major ownership transition. United Spirits Limited (USL), a subsidiary of Diageo, has signed definitive agreements to sell its 100% stake in Royal Challengers Sports Pvt. Ltd. (RCSPL) to a powerful consortium for ₹16,660 crore in an all-cash deal.
The acquiring group brings together the Aditya Birla Group, The Times of India Group, David Blitzer’s Bolt Ventures, and Blackstone’s BXPE arm-marking a strategic blend of business, media, and global sports investments. Under the new structure, Aryaman Vikram Birla will step in as chairman, while Satyan Gajwani will take on the role of vice chairman.
RCB, one of the original IPL franchises since 2008, has evolved into one of the most commercially successful and culturally relevant teams in both the IPL and WPL. Known for its “Play Bold” philosophy and loyal fan base, the franchise has built a strong global identity over the years.
The deal is subject to approvals from the BCCI and regulatory authorities, including the Competition Commission of India. Once completed, the consortium will gain full ownership and operational rights of the franchise.
For USL, the move signals a sharper focus on its core alcohol beverage business, while unlocking value from its sports investments. For the new owners, this acquisition represents a high-potential opportunity to scale RCB’s brand, performance, and global footprint in the rapidly growing sports ecosystem.
