The campaign will span digital platforms, television, and various media outlets, delivering the message that real change begins with real choices.

Réal, the packaged fruit juice and beverage brand from Dabur India, has launched a new campaign titled ‘Keep It Real with Réal Activ Coconut Water.’ Fronted by Bollywood star Sidharth Malhotra, the campaign encourages consumers to replace their sugary cold drinks-often containing the equivalent of five sugar cubes-with Réal Activ Coconut Water, which contains no added sugar, for a healthier and more refreshing hydration option.

Sidharth Malhotra, widely recognized for his fitness-oriented lifestyle and belief in the mantra “Keep it Real Always,” is a natural fit for the campaign. His authentic approach to wellness aligns with the core message of ‘Keep It Real with Réal Activ Coconut Water’, which will be featured across digital media, television, and additional communication platforms to underscore that real change starts with real choices.

“Consumers are becoming increasingly health-conscious, yet beverages are often overlooked in their health journeys. Despite awareness around high sugar content, carbonated soft drinks still dominate the market. Our ‘Keep It Real’ campaign addresses this gap by promoting healthier hydration alternatives. Réal Activ Coconut Water is our answer, and we’re excited to partner with Sidharth Malhotra, whose lifestyle perfectly reflects the campaign’s spirit,” said Mayank Kumar, Vice President of Marketing at Dabur India.

Sidharth Malhotra shared, “In my fitness journey, I’ve learned that health is shaped by small, consistent decisions. Whether it’s how I train or what I drink to stay refreshed-even my social media reflects this mindset. That’s why partnering with Réal Activ Coconut Water made perfect sense. It’s clean, simple, and fits effortlessly into my routine.”

Prasher added, “Réal Activ Coconut Water, free from added sugar, offers a delicious and healthy way to stay hydrated. It preserves the original taste and nutritional goodness of tender coconut water, delivering a drink that’s both enjoyable and nourishing.”