The Réal Cheers line features four variants-Jamuntini, Green Apple Mojito, Tonic Water, and Ginger Ale-in bold, caricatured packaging.

Réal, the packaged fruit juice brand from Dabur India, has entered the cocktail mixer space with the launch of Réal Cheers-a premium range designed to deliver quality, convenience, and great taste.

The Réal Cheers collection features four distinct variants: Jamuntini, Green Apple Mojito, Tonic Water, and Ginger Ale. Each comes in bold, vibrant packaging adorned with playful caricatures, offering a visually striking and fun appeal. Crafted with carefully selected ingredients, the mixers aim to provide a balanced and flavourful experience for cocktail lovers.

Commenting on the launch, Mayank Kumar, vice president – marketing at Dabur India, said, “At Réal, innovation is at the heart of what we do. With Réal Cheers, we’re expanding our presence in the beverage category to meet the evolving tastes of today’s consumers. This launch not only diversifies our portfolio but also connects with younger audiences-especially millennials and Gen Z-who seek quality and convenience.”

To support the launch, the brand has rolled out a campaign emphasizing Réal’s evolution and its move into the cocktail culture while maintaining its trusted standards of quality.

“With Réal Cheers, we’re bringing our renowned taste and quality into the world of cocktail mixers,” added Monisha Prasher, general manager – marketing (foods), Dabur India. “Our mixers are crafted to be versatile, easy to use, and above all, delicious. Réal Cheers combines convenience and great taste to elevate any cocktail experience.”

Réal Cheers mixers come in 250ml cans. Jamuntini and Green Apple Mojito are priced at ₹99, while Tonic Water and Ginger Ale retail for ₹65. The range is currently available on leading quick-commerce platforms such as Zepto, Swiggy Instamart, Big Basket, and Blinkit, with availability in retail stores coming soon