Actor to headline ‘Live for real’ campaign ahead of realme 15 Series launch on July 24
Smartphone brand realme has announced Vicky Kaushal as its new smartphone ambassador, ahead of the launch of the realme 15 Series in India on July 24, 2025. The upcoming campaign titled “Live for real”, led by the actor, aims to strengthen the brand’s resonance with Gen Z and millennials.
As the new face of realme, Vicky Kaushal will be featured in major product campaigns starting with the launch of the realme 15 Series. The new series introduces enhanced AI features, improved imaging capabilities, and a refreshed design, tailored for users who are active on social media and content creation platforms.
Speaking about the association, Vicky Kaushal shared:
“I’ve always believed in staying authentic and grounded-values that have guided my journey so far. realme’s ‘Make it real’ philosophy really struck a chord with me. It’s about being true to yourself, owning your story, and chasing your passion. I’m proud to be part of a brand that empowers India’s youth and encourages them to live boldly, stay real, and make every moment count.”
Francis Wong, Chief Marketing Officer, realme India, commented:
“We’re thrilled to welcome Vicky Kaushal as the smartphone ambassador for realme. His story, confidence, and relatability perfectly mirror what our brand stands for. With the launch of the realme 15 Series on July 24, this partnership marks a key milestone in building a deeper emotional and cultural bond with our audience.”
As part of the upcoming release, realme is introducing AI Edit Genie, a voice-enabled photo editing tool that allows users to edit images through simple voice commands. The realme 15 Pro will be available in three colour variants: Flowing Silver, Velvet Green, and Silk Purple.