Reddit has strengthened its push into automated advertising with the launch of Max campaigns, a new AI-driven buying solution designed to rival Meta and Google’s automation-led ad products. Announced at CES 2026, Max campaigns are now available in beta via Reddit Ads Manager, marking a significant evolution in how advertisers can run campaigns on the platform.
Built on Reddit’s Community Intelligence system, Max campaigns analyze the constant flow of posts, comments, and user interactions across the platform. These signals are combined with AI models that predict the value of individual ad impressions. Based on these predictions, the system dynamically adjusts budgets, placements, bidding, and creative delivery in real time, aiming to improve performance while reducing manual effort for advertisers.
In its beta phase, Max campaigns support traffic and conversion objectives and are currently accessible to a limited group of advertisers. Reddit plans to gradually expand availability over the coming months. Once activated, the system takes over key decisions traditionally handled by marketers, including audience targeting, creative rotation, placement selection, and spend allocation.
Unlike fixed campaign setups, Max campaigns continuously learn from live user behaviour. Signals drawn from Reddit’s discussions and engagement patterns are converted into structured data, allowing campaigns to evolve as conversations shift across communities.
Reddit is also pairing automation with AI-assisted creative tools. Advertisers can receive headline suggestions based on real conversational language used on Reddit, rather than static keyword data. Image assets can be automatically adapted into discussion-friendly thumbnails, with AI-powered video cropping planned to help repurpose videos from other platforms.
Additionally, Reddit is introducing Top Audience Personas, an AI-based reporting feature exclusive to Max campaigns. This tool groups engaged users into personas, revealing which audience segments respond most and what topics they are actively discussing.
By anchoring automation in community-driven signals, Reddit is positioning Max campaigns as a distinct alternative to Meta and Google’s automated ad ecosystems.
