Reebok has appointed Manu Bhaker as its brand ambassador in India, reinforcing its renewed focus on training, fitness and performance-driven sport.
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Bhaker, 24, made history at the 2024 Summer Olympics by winning two bronze medals in the women’s 10m air pistol and the 10m air pistol mixed team events. She became the first Indian athlete to claim two medals at a single Olympic Games and the first Indian woman shooter to secure an Olympic podium finish – achievements that have cemented her status as one of India’s leading sporting icons.
The partnership reflects Reebok’s strategy to strengthen its positioning in high-performance and training categories in India. By aligning with an athlete known for discipline and consistency, the brand aims to reinforce its core message around preparation, resilience and long-term commitment to excellence.
Commenting on the association, Bhaker highlighted the shared philosophy of preparation and belief, noting that true performance begins long before competition day. Arjun Ramamoorthy, Brand Head, Reebok India, described Bhaker as a symbol of focus and fearlessness, adding that the collaboration underlines the company’s commitment to supporting athletes who prioritize hard work over shortcuts.
The move is part of Reebok’s broader growth plans in India, including expanding its footprint across performance segments and strengthening its distribution network nationwide.
