Relaxo Footwears has rolled out a winter retail campaign titled Buy & Fly in collaboration with online travel platform EaseMyTrip, blending shopping with travel rewards during the peak holiday season. The limited-period campaign runs from December 15, 2025, to January 18, 2026, and is being executed across 413 Relaxo Exclusive Brand Outlets nationwide.
As part of the offer, customers who make a minimum purchase of Rs 1,499 at participating Relaxo stores receive an assured travel voucher from EaseMyTrip. Each purchase generates an invoice-linked coupon code, which can be redeemed on the EaseMyTrip platform within a defined validity period. Alongside the assured vouchers, shoppers are also automatically entered into weekly draws for holiday vouchers, with a larger travel prize up for grabs at the end of the campaign.
The initiative strategically connects Relaxo’s extensive physical retail footprint with EaseMyTrip’s digital travel ecosystem, tapping into increased consumer spending and travel intent during the year-end and winter holiday period. By integrating retail purchases with experiential rewards, the campaign aims to enhance customer engagement and add incremental value to in-store shopping.
Commenting on the collaboration, Aakash Koparkar, vice president – Retail Business at Relaxo Footwears, said the campaign is designed to offer customers more than just products. He highlighted that Buy & Fly transforms everyday shopping into a memorable experience by opening doors to travel and exploration.
Rikant Pittie, CEO and co-founder of EaseMyTrip, added that the partnership allows the brand to extend its promise of accessible and rewarding travel beyond the travel category, reaching consumers through everyday retail interactions.
Overall, the Buy & Fly campaign positions itself as a seasonal engagement initiative that combines footwear purchases with travel-led incentives to drive footfalls and customer delight.
