Reliance Retail Limited has announced the acquisition of Pahadi Local, an Indian beauty and wellness brand known for its nature-led formulations inspired by Himalayan ingredients. The acquisition includes the brand and its business from Pahadi Goodness Private Limited and marks another step in Reliance Retail’s strategy to scale promising Indian consumer brands.

Founded with the vision of bringing the purity and effectiveness of Himalayan ingredients into everyday personal care, Pahadi Local has built a strong presence in India’s evolving beauty and wellness market. The brand is recognised for its clean formulations, responsible sourcing practices and strong appeal among consumers looking for authentic and sustainable skincare solutions.

Through this acquisition, Reliance Retail aims to leverage its extensive omni-channel retail network, digital commerce capabilities and supply chain infrastructure to accelerate the brand’s growth across India.

Commenting on the development, Isha Ambani, Executive Director of Reliance Retail Ventures Limited, said the company continues to focus on brands that combine authenticity, innovation and strong consumer relevance. She added that Pahadi Local’s deep roots in Himalayan wellness traditions and its commitment to responsible sourcing make it a valuable addition to Reliance’s growing beauty ecosystem.

Pahadi Local’s product portfolio blends traditional Himalayan wellness knowledge with modern formulation science. The brand also works closely with women-led self-help groups in Ladakh and Himachal Pradesh, supporting local livelihoods and community initiatives in healthcare, education and environmental preservation.

Reliance Retail plans to expand the brand’s physical retail presence, strengthen its digital footprint and drive innovation while retaining the founding team to ensure the brand’s purpose, identity and storytelling remain intact.