Celebrity couple highlights modern co-parenting through baby skincare range
Skincare brand Cetaphil has appointed celebrity couple Rohit Sharma and Ritika Sajdeh as brand ambassadors for Cetaphil Baby, its range dedicated to gentle and safe baby skincare. The couple, parents to two young children, will endorse the range across all platforms, bringing visibility to modern parenting practices.
In today’s households, parenting responsibilities are increasingly shared, reflecting the rise of co-parenting. Rohit and Ritika exemplify this approach, representing what Cetaphil calls “Parenting ki Nayi Parampara”– a shift towards shared duties and stronger family bonds.
Raghavendra Sadashiva, Managing Director, Galderma India & South Asia, said, “We’re thrilled to welcome Rohit Sharma and Ritika Sajdeh to the Cetaphil Baby family. They embody modern co-parenting by sharing responsibilities and prioritising their child’s well-being. Through this collaboration, we aim to inspire parents across India to embrace co-parenting while choosing trusted, pediatrician-recommended skincare for their little ones.”
The Cetaphil Baby portfolio includes Baby Bathing Bars, Wash and Shampoos, Lotions, Diaper Cream, and Massage Oil, available at baby specialty stores, general stores, pharmacies, and leading e-commerce platforms.
