Royal Challenge Packaged Drinking Water has rolled out a powerful new integrated campaign titled ‘Main Nahi Toh Kaun Be’, championing confidence, individuality, and unapologetic ambition. The campaign strengthens the brand’s existing ‘Choose Bold’ philosophy while speaking directly to a generation that isn’t afraid to take charge of their story.

The campaign features an eclectic lineup of personalities including cricket star Smriti Mandhana, youth personality Rannvijay Singha, gaming icon Naman “Mortal” Mathur, and rapper-songwriter Srushti Tawade, who also voices the high-energy anthem anchoring the campaign.

Smriti Mandhana expresses that being bold means showing up when it matters – whether on or off the field – and trusting yourself to rise. For Rannvijay, boldness is not noise but conviction, and the willingness to lead with authenticity. Mortal echoes that gaming, like life, demands strategy and confidence, while Srushti Tawade emphasizes choosing fearlessness as an intentional mindset.

Speaking on the campaign, Varun Koorichh, VP & Portfolio Head – Marketing, Diageo India, explains that this initiative reflects the confidence-driven culture shaping India today. Boldness is no longer restricted to stage or spotlight – it exists in gaming arenas, creative fields, and everyday ambition.

With cinematic visuals, a high-adrenaline soundtrack, and influential voices, Royal Challenge’s latest campaign positions itself as a rallying cry for young India-empowering them to step forward and say:

“If not me, then who?”