Royal Enfield has taken a major step towards digital commerce by partnering with Flipkart to make its motorcycles available online. For the first time, the iconic motorcycle maker will sell its entire 350cc range on an e-commerce platform, beginning September 22, 2025 – a first for any mid-size motorcycle brand in India.
The 350cc lineup – including the Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and the new Meteor 350 – will initially be available in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai. Customers can explore, book, and purchase their bikes directly on Flipkart, with deliveries and after-sales support managed by their preferred Royal Enfield authorised dealers.
Buyers will also benefit from flexible payment options and full GST benefits on purchases made via Flipkart.
B. Govindarajan, Managing Director – Eicher Motors and CEO – Royal Enfield, said,
“Our mission has always been to make the pure motorcycling experience more accessible. Partnering with Flipkart allows us to meet digital-first customers where they are, offering a convenient and seamless way to explore and purchase motorcycles online. While the process is digital, the final handover remains personal through our dealer partners, keeping the Royal Enfield experience intact.”
The brand has confirmed plans to expand availability to more cities in the near future, making the iconic Royal Enfield experience easier to access for riders across India.
