Seagram’s Royal Stag Packaged Drinking Water has launched a new nationwide brand campaign titled “Live It Large”, bringing together a diverse set of cultural icons from sports, entertainment and gaming. The campaign features personalities including Rohit Sharma, Jasprit Bumrah, Badshah, Sidharth Malhotra, Naga Chaitanya and gaming creator Payal Dhare.

The campaign highlights the brand’s philosophy of celebrating ambition, individuality and the fearless attitude of what it calls Generation Large. Each personality featured in the campaign represents a different profession and region, reflecting how success and aspiration are expressed across India’s diverse cultural landscape.

Set in a conceptual world called the “Land of Large,” the campaign film travels through different regions of the country, portraying how people interpret the idea of living large in their own unique ways. From the bold swagger associated with North India to the tech-driven and celebratory culture of the South, the narrative captures the country’s varied expressions of ambition. The musical energy of the East and the rustic vibrancy of the West further highlight the many ways people pursue their dreams.

Through these regional stories, the campaign reinforces the brand’s ethos – “yahan, bus large chalta hai!” – emphasising that success today is not defined by a single path but by the courage to follow one’s own journey.

According to Debasree Dasgupta, the campaign builds on Royal Stag’s long-standing philosophy of dreaming big and living boldly. She noted that bringing together icons from multiple fields showcases how today’s generation is redefining success on its own terms.

The campaign will be rolled out through a 360-degree marketing strategy across television, digital platforms, print and out-of-home media to engage audiences across India.