Rungta Steel, a leading steel and integrated TMT bar manufacturer, has rolled out a new television commercial featuring Bollywood heavyweights Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor. The film blends humour, cinematic flair and star power to underline the brand’s core promise of strength and reliability in home construction.
Video Link: https://www.youtube.com/watch?v=LRjgLEvyznw
The TVC playfully brings back the actors in some of their most loved on-screen avatars. Shah Rukh Khan reprises his Jawan role as Vikram Rathore, complete with his signature swagger and grey hair. Alia Bhatt returns as the spirited Rani from Rocky Aur Rani Kii Prem Kahaani, while Ranbir Kapoor steps in as Shiva from Brahmastra, showcasing his fiery energy.
The narrative unfolds with light-hearted banter between Ranbir and Shah Rukh, as Shiva pokes fun at Vikram Rathore, leading to a dramatic face-off. Just as the tension escalates, Alia’s Rani intervenes, halting the chaos in her kitchen. When asked where they should take their clash, she points to a pillar-symbolising a foundation that is strong, dependable and capable of withstanding any heat-an apt metaphor for Rungta Steel TMT Bars.
Engineered using advanced metallurgical processes and state-of-the-art technology, Rungta Steel TMT Bars are positioned as offering superior strength, uniformity and load-bearing capacity. This marks the fourth collaboration between the trio and Rungta Steel, following a previous campaign that featured Shah Rukh Khan as a marriage counsellor to Ranbir and Alia.
Commenting on the launch, Arvind Kumar, Joint Vice President – Sales & Marketing (TMT, Wire Rod & Cement), Rungta Mines, said the campaign reinforces that while life may be unpredictable, the strength of one’s home should never be.
