Rungta Tea has announced a strategic collaboration with Ivory Group to lead its digital marketing efforts across key markets in Bihar, Rajasthan, Uttar Pradesh, Uttarakhand, Jharkhand, and Delhi NCR. The partnership aims to strengthen the brand’s online presence, drive lead-generation initiatives, and expand distribution networks in these regions.

Under the mandate, Ivory Group will handle social media management, content marketing, influencer collaborations, and performance-driven campaigns for Rungta Tea. The brand, known for its CTC tea and flavored variants under the Real Gold and Real Gold Select labels, has a strong foothold in regional markets across North and East India.

The engagement includes lead-generation campaigns for distributor acquisition, working with local influencers, and executing seasonal promotions, including campaigns around Christmas and New Year.

“We have built a strong foundation in these markets, and now we need a digital partner to help us maximize our potential,” said Peeyush Rungta, Marketing Head, Rungta Tea. “Ivory Group’s expertise in FMCG and e-commerce marketing will help us strengthen trade relationships, reach more consumers, and enhance our market position across these six states.”

Sriwant Wariz, Founder of Ivory Group, added, “Our campaigns will reinforce Rungta Tea’s leadership, expand distribution, and deepen consumer connections. By leveraging performance marketing, targeted content, and analytics across platforms like Google Ads, Meta, and LinkedIn, we aim to drive measurable growth in these core geographies.”

This collaboration reflects Rungta Tea’s commitment to digital-first engagement, ensuring sustained growth and stronger market positioning in India’s competitive tea industry.