BookMyShow, powered by Bigtree Entertainment, has announced a strategic one-year partnership with RuPay, the payment brand of NPCI. This collaboration brings together the worlds of entertainment and digital payments to offer users a seamless experience-both online and on-ground-across India.
Under this alliance, RuPay cardholders will receive priority access to marquee events such as Sunburn 2025, Lollapalooza India 2026, Bandland 2026, and a curated lineup of concerts featuring top domestic and international artists. Exclusive perks include:
- Early pre-sale tickets
- Access to exclusive seating zones
- Curated food & beverage bundles
- Merchandise offers
- Fast-lane entry at top-up counters
- Entry into dedicated lounge areas
In addition, RuPay will host immersive on-ground brand activations at select venues to deepen engagement and create memorable experiences.
On the digital front, RuPay branding and offers will be integrated across BookMyShow’s platform-from homepage features to post-booking screens-guiding users to discover RuPay-led benefits and exclusive experiences. This positions RuPay not just as a payment method, but as a gateway to curated cultural moments.
A spokesperson from NPCI remarked, “Entertainment resonates strongly with younger, digital-first consumers. This partnership helps us bridge commerce and culture-delivering value through access, convenience, and unique experiences that elevate RuPay’s relevance.”
A spokesperson for BookMyShow added, “India’s live entertainment economy is evolving rapidly-audiences now expect experiences that are immersive, personal, and enriched with value. Our partnership with RuPay is a strategic innovation in access and engagement-one that makes entertainment not just a ticketed event, but a rewarding experience.”
This collaboration marks a significant step in blending financial services with cultural moments-delivering integrated entertainment and payment solutions to modern-day consumers.
