Available on Amazon Prime Day – delivered across metro and non-metro pin codes
Safari, India’s leading luggage brand, has collaborated with consumer tech company boAt to unveil Safari Trackr, a new range of Bluetooth-enabled, trackable luggage. The collection launches during Amazon Prime Day (July 12–14, 2025) and will be available to customers across all serviceable metro and non-metro pin codes.
Product Details
- Bluetooth Tracking: Equipped with boAt Tag, a Bluetooth Low Energy (BLE) tracker compatible with Android and iOS devices-allowing users to monitor their luggage in real time.
- Stylish, Durable Design: Crafted from 100% polycarbonate, available in three sizes-cabin, medium, and large-and three colors: Signature Black, Blue, and Green.
- Price: Starting at ₹4,499.
Campaign Highlights
The launch campaign, titled “Your Safari Got Safer”, includes two digital films:
- A scenario depicting common travel mishaps
- A story of a traveler using the luggage across destinations, showcasing the practical value of real-time tracking
What the Brand Said
Sudhir Jatia, MD, Safari Industries:
“Travel-related anxiety around luggage is real. Safari Trackr is smart, stylish, and truly stress-free. BoAt was the ideal partner to bring this tech-enabled solution to life.”
Sameer Mehta, CEO, boAt:
“This partnership brings boAt Tag technology to solve a real problem for travellers-giving them the power to track what matters most, anytime, anywhere.”
Siddharth Bhagat, Director, Amazon Fashion and Beauty:
“We’re thrilled to launch Safari Trackr x boAt smart luggage on Amazon during Prime Day. This collaboration offers customers a unique, tech-enabled travel companion.”
Final Take
Safari Trackr combines durable design and smart functionality, offering peace of mind to travellers. Available from July 12–14 on Amazon Prime Day, it demonstrates how tech is being seamlessly integrated into everyday travel gear, making journeys safer and more convenient.
