SaffronStays, India’s leading luxury vacation home brand, has joined hands with WebEngage, a customer data and engagement platform, to redefine guest experiences through data-driven personalization. The collaboration aims to move beyond generic marketing by delivering context-rich, automated communication that strengthens engagement, loyalty, and conversions.
Through this partnership, WebEngage will help SaffronStays design personalized guest journeys powered by geo-location, behavioral insights, and customer preferences. These insights will enable the brand to optimize touchpoints across WhatsApp, email, and on-site channels, ensuring timely, relevant, and seamless interactions.
“SaffronStays is built on the idea of bringing warmth and trust to every stay. Partnering with WebEngage allows us to complement this with smart technology – listening better, anticipating needs, and deepening connections,” said Devendra Parulekar, Founder, SaffronStays. “We aim to drive a 40% annual uplift in direct reservations, reduce dependency on aggregators, and turn one in three guests into repeat customers through personalized recommendations and data-led engagement.”
Ankit Utreja, Co-founder and CTO at WebEngage, added, “Our collaboration with SaffronStays is about merging technology with hospitality. By leveraging automation and customer intelligence, we’re enabling them to deliver real-time, meaningful conversations that elevate the guest experience.”
The partnership will strengthen SaffronStays’ marketing intelligence through revenue tracking, behavioral segmentation, and omnichannel orchestration, ensuring a frictionless journey from discovery to repeat booking – setting a new benchmark in personalized hospitality.
