YesMadam, the at-home beauty and wellness platform, has announced its latest campaign featuring actor Sakshi Tanwar as the face of its newly launched Korean Body Polishing service.
Link: https://www.youtube.com/watch?v=02Sc0rx6l6o
Following recent collaborations with Ekta Kapoor and Divyanka Tripathi, this campaign continues YesMadam’s strategic focus on television-driven storytelling and celebrity partnerships to strengthen brand visibility and trust among mass audiences.
Conceptualised and executed by The Ridikulus, the new film features Tanwar alongside Akanksha Vishnoi, co-founder of YesMadam, in a warm, nostalgic setting that highlights the comfort and familiarity of self-care at home. The narrative revolves around introducing the brand’s Korean Body Polishing service – a premium, skincare-inspired treatment that brings contemporary salon experiences to the consumer’s doorstep.
The campaign reflects YesMadam’s ongoing efforts to redefine at-home beauty through expert-led, high-quality, and globally inspired offerings. With Korean skincare trends continuing to influence beauty routines in India, the brand aims to make such treatments more accessible, safe, and convenient for modern consumers.
Speaking about the campaign, the brand noted that its Korean-inspired service portfolio is resonating strongly with customers looking for advanced beauty formats without compromising on the ease of home-based care.
Through this latest association and service innovation, YesMadam reinforces its mission to blend global beauty trends with personalised at-home experiences, delivering both luxury and comfort in one touch.
