Media production company Salt Media has joined forces with digital content platform RVCJ to establish Salt Media Entertainment, a comprehensive media solutions provider. The new venture will deliver a complete suite of services spanning IP development, content marketing, branded productions, web series creation, and full-scale film production.
This partnership aims to transform India’s entertainment landscape by creating an integrated ecosystem serving brands, filmmakers, and content creators seeking innovative storytelling opportunities across multiple platforms.
“This collaboration is about expanding creative boundaries and delivering impactful narratives that resonate with diverse audiences,” stated Farhan Zamma, Partner and Director at Salt Media.
RVCJ founder Shahid Javed emphasized the strategic value: “Joining with Salt Media enables us to extend our capabilities into premium long-format production, creating a seamless connection between viral digital content and cinematic excellence.”
The partnership has already produced its first collaborative project, “First Copy,” featuring Munawar Faruqi and Gulshan Grover, scheduled to premiere on Amazon MX Player in June. Two additional web series are currently in production for major streaming platforms.
Salt Media Entertainment positions itself as a transformative force in branded content and entertainment, promising innovative experiences for both viewers and commercial partners in India’s competitive media landscape.
