Luxury meets mobility as Samsonite teams up with celebrated designer Manish Malhotra to unveil a premium luggage collection. This collaboration blends Samsonite’s innovation with Malhotra’s signature elegance, creating travel gear that doubles as a fashion statement. The campaign was conceptualized and executed by digital agency Social Beat.
To generate buzz, the campaign began with a teaser—Malhotra spotted carrying the sleek luggage without visible branding. This soft launch, followed by curated influencer promotions, sparked intrigue and drove anticipation on social media.
The centerpiece of the campaign is a stylized film that avoids traditional branding, instead presenting the luggage as an extension of personal style. With minimalist visuals and contrasting urban backdrops, the film highlights the product’s design-forward ethos.
Anushree Tainwala, Executive Director at Samsonite South Asia, noted, “This collaboration marks a new chapter for Samsonite—where fashion and function converge. The campaign mirrors the collection’s sophistication while presenting a bold vision of the modern traveller.”
Ashish Tambe, National Creative Director at Social Beat, added, “We wanted to create more than a launch—we aimed to make a style statement that resonates with today’s global, fashion-forward consumer.”
The campaign took a 360-degree digital approach, leveraging influencer marketing, social media storytelling centered around Manish Malhotra, and precise media planning. Offline, the impact was extended through hoardings and immersive in-store displays.
With this collection, Samsonite and Manish Malhotra invite Indian consumers to travel in style—where every journey begins with a fashion-forward statement.
