New campaign showcases actress’s skincare ritual with a sandalwood-infused regimen.
Santoor Royal Sandal, a premium offering from Wipro Consumer Care and Lighting, has expanded its skincare range with the launch of the Triple Sandal Pack. This all-in-one regimen includes a soap, a sandalwood face pack, and a face serum, curated to deliver a holistic skincare routine rooted in traditional ingredients.
Supporting the launch is a new television commercial featuring actor Meenakshi Chaudhary, offering viewers a glimpse into her personal skincare routine. Set behind the scenes of a film shoot, the ad shows Meenakshi addressing the audience directly, revealing her use of Santoor Royal Sandal products to maintain a radiant complexion-even off-camera.
“The new Triple Sandal Pack responds to the growing demand among young consumers for convenient yet effective skincare solutions,” said S. Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting. “By bundling a soap, face pack, and serum-all enriched with sandalwood-we’ve created a complete regimen that caters to evolving consumer needs.”
The TVC, developed by Tilt Brand Solutions, leverages an authentic narrative. “The insight behind the film is simple but powerful,” said Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions. “Before becoming a star, Meenakshi was a fan like many others. That aspirational journey is both relatable and emotionally resonant.”
Virendra R. Tripathi, R&D Head at Wipro Consumer Care & Lighting, added, “Clinical assessments show visible improvement in complexion within one week of using the Santoor Royal Sandal soap and serum, with enhanced results by week four.”
The Santoor Royal Sandal Triple Sandal Pack is now available across leading retail outlets and e-commerce platforms nationwide.
