In the new ad, she shares beauty prep tips for her BFF’s wedding-highlighting Colgate’s purple toothpaste for whiter teeth and confidence with nude lips.

Bollywood actress Sara Ali Khan recently took to Instagram to share a reel showcasing how she prepped for her best friend’s wedding. From de-puffing her face with ice cubes to sipping chai for a morning pick-me-up, Sara walked her fans through her favourite beauty rituals.

But one essential stood out: Colgate Visible White Purple.

In the video, Sara held up her visibly well-used tube of the toothpaste, emphasizing its purple technology—formulated to neutralize yellow tones and deliver visibly whiter teeth. She highlighted how this product has become a daily must-have, especially when she wants a camera-ready smile.

Colgate Visible White Purple is enriched with purple optic brighteners that act as a color corrector for yellow tones on teeth, helping to create a brighter, whiter appearance.

Sara ended the reel by revealing her love for nude lipsticks, which often dull the look of teeth. But now, with her purple toothpaste, she confidently rocks nude lips without hesitation.

Commenting on the campaign, Ayan Guha, Premium Toothpaste Hub Head at Colgate-Palmolive (India), said:

“The growing popularity of the whitening toothpaste segment indicates a significant shift in consumer behavior. Oral care is no longer just about hygiene-it’s now also about aesthetics and self-expression. At Colgate India, we’re proud to lead the oral beauty segment, and this campaign is another step forward in that journey.”