New Tri-Action Formula designed for oily, acne-prone, and sensitive skin

Cetaphil, the dermatologist-recommended skincare brand, has announced the launch of its Gentle Exfoliating SA Range, featuring Sara Tendulkar as its new brand ambassador. The range, developed for oily, acne-prone, and sensitive skin, introduces the Gentle Exfoliating SA Cleanser, powered by an advanced Tri-Action Formula that promises smoother and refreshed skin after just one use.

Drawing from her background in Clinical and Public Health Nutrition and passion for mindful skincare, Sara brings credibility and relatability to the campaign. The partnership will be promoted through a digital-first campaignhighlighting Sara’s advocacy for healthy, science-backed skincare.

Speaking about the association, Sara Tendulkar said, “Partnering with Cetaphil feels natural as it addresses real skin concerns while staying true to gentle, dermatologist-recommended care. I’m thrilled to share Cetaphil’s message of trusting science for healthy, confident skin.”

With over 75 years of dermatological expertise, Cetaphil continues to combine science and care to deliver effective yet gentle formulations. The new Tri-Action Formula blends Salicylic Acid (BHA), Mandelic Acid (AHA), and Gluconolactone (PHA) – offering a multi-benefit cleanse that unclogs pores, exfoliates, and hydrates. Enriched with Niacinamide, Glycerin, and Panthenol, the formula soothes and strengthens the skin barrier, making it suitable even for sensitive skin.

Raghvendra Sadashiva, MD, Galderma India, said, “The launch of Cetaphil’s Gentle Exfoliating SA Range reflects our commitment to advancing dermatology through innovation and care. Sara’s authenticity perfectly embodies our mission of promoting confidence through science-backed skincare.”