Veteran journalist Saurabh Dwivedi has confirmed his association with The Indian Express Group, fueling strong speculation about the media house’s formal entry into the Hindi digital news space. While no official announcement has been made by the group, Dwivedi’s recent social media post has set off conversations across the media industry.
In the post, Dwivedi wrote, “Indian Express. Now in Hindi too. Coming to your screens. Happy Vasant Panchami. May the learning continue.” The message, shared on an occasion associated with knowledge and learning, was widely interpreted as a clear signal of the group’s Hindi digital ambitions. Industry observers see this as a significant strategic move for The Indian Express, traditionally known for its strong English-language journalism.
Dwivedi’s move comes shortly after his exit from the India Today Group, where he spent nearly 12 years and built a strong reputation in Hindi journalism. Over the years, he has emerged as a credible and influential voice in the digital news ecosystem, particularly among younger and politically engaged audiences.
According to industry sources, Dwivedi is expected to play a central role in shaping The Indian Express Group’s Hindi editorial vision and digital strategy. His involvement is likely to influence content tone, storytelling formats, and audience engagement as the group looks to establish itself in an increasingly competitive Hindi news market.
The Hindi digital news space has seen rapid growth, driven by mobile consumption and regional language audiences seeking credible journalism online. With Dwivedi’s entry, The Indian Express Group appears poised to combine its legacy of editorial rigour with a fresh, digital-first Hindi approach, potentially redefining how serious journalism is delivered to Hindi-speaking audiences in the digital era.
