Former VML India President Saurabh Saksena has announced the launch of SAULV, a new integrated communications agency designed to combine human insight with the power of generative AI to deliver holistic marketing and business solutions for brands.

Sharing the announcement on LinkedIn, Saksena described SAULV as an agency built at the intersection of imagination, strategy and AI. The agency’s offerings span marketing and communications strategy, full-funnel communication solutions, creative and content services, as well as end-to-end AI-driven production capabilities. In addition, SAULV aims to support organisations that are beginning their journey into the practical and meaningful adoption of generative AI.

Reflecting on the process of building SAULV over the last eighteen months, Saksena noted that the journey required him to simultaneously play the roles of learner, doer and creator. He highlighted learning entrepreneurship from the ground up, developing hands-on expertise with generative AI tools, and re-engaging deeply with operational execution as key parts of the experience.

Saksena also expressed gratitude towards early clients who placed their trust in the new venture, along with the wider ecosystem of generative AI creators and collaborators who contributed to shaping the agency. He emphasised that SAULV has been envisioned as a problem-solving partner for brands, focused on addressing business and communication challenges that truly matter.

With this launch, Saksena marks a return to entrepreneurship with a clear intent: to blend strategic thinking, creativity and advanced AI capabilities into a single, integrated offering. SAULV positions itself as a future-ready agency aimed at helping brands navigate complexity and unlock smarter, more effective communication solutions in an evolving marketing landscape.