Royal Enfield has unveiled a stunning new campaign featuring Sawai Padmanabh Singh of Jaipur riding the brand’s iconic Classic motorcycles across picturesque European landscapes. More than an advertisement, the film evokes a sense of nostalgia and wanderlust – journeys that feel both untaken and strangely familiar.

Set to a soulful score by Rushil Ranjan, Abi Sampa, and the Orchestral Qawwali Project, the visual narrative follows Singh astride the Classic 350, Classic 650, and Goan Classic 350 through scenic backdrops ranging from Britain to Paris. With no dialogue, the motorcycles themselves tell the story, capturing the romance of the open road.

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The Classic series holds a special place in Royal Enfield’s history. Inspired by the post-war 1948 G2 model, the line was relaunched in 2009 and has since become the brand’s flagship range, celebrated for blending vintage design with modern engineering while offering a more refined take on the Bullet’s rugged charm.

This is not Singh’s first association with Royal Enfield – he previously starred in the Horse Power campaign in collaboration with the 61st Cavalry, drawing parallels between polo’s heritage and the power of Royal Enfield machines.

The campaign’s release is well-timed, coinciding with a recent GST rationalisation that reduces tax on motorcycles up to 350cc from 28% to 18%, making them more affordable. However, larger 650cc models now fall under a higher tax slab, making them pricier.

With this campaign, Royal Enfield reinforces its legacy – where heritage meets modern freedom, and every ride is a story waiting to be told.