SBI Securities has rolled out ProZero, a zero-brokerage plan tailored for intraday traders. The offering aims to cater to India’s growing community of digital-first and cost-sensitive retail investors.
With ProZero, users can execute intraday equity and derivatives trades at zero brokerage, while all other transactions remain at the platform’s standard flat rate of Rs. 20 per order. The initiative is designed to support active traders looking to minimise costs and maximise trade efficiency, without compromising on service, platform stability, or regulatory compliance.
The plan is fully integrated with SBI Securities’ research tools and real-time trading platform, making it ideal for self-directed and high-frequency traders.
“Retail investors today are more aware, quick, and extremely fee-conscious,” said Suresh Shukla, Chief Business Officer, SBI Securities. “ProZero is not just about zero brokerage-it’s about removing hesitation. We want traders to act with confidence, knowing that fees won’t eat into their margins. It’s a trader-first plan that reflects the pace and demands of modern markets.”
Available now via SBI Securities’ app and web platforms, ProZero is positioned to attract both new entrants and seasoned intraday traders. The company confirms that the plan comes with no hidden charges or platform fees, reinforcing its appeal to cost-conscious users.
With ProZero, SBI Securities strengthens its competitive edge in the online trading space and looks to significantly expand its active trader base.
