Mumbai: Integrated marketing and technology agency Schbang has kicked off 2026 with the release of an original music video, reflecting its bold, energetic, and unapologetically creative spirit. Designed as a tribute to its partners and collaborators, the film celebrates a year marked by trust, scale, and shared ambition across mainline, media, performance, AI, and digital ecosystems.
Titled “Many Roles, Many Colours-One Intent,” the video showcases Schbang’s work with over 150 brands, highlighting high-impact campaigns, major launches, and moments that drove engagement and growth. It features hyper-realistic CGI films, 360-degree brand journeys, and the development of Schbang AI, the agency’s internal “second brain” designed to help teams work smarter. Each frame serves as a heartfelt thank-you to partners who trusted Schbang with their stories and ambitions.
Founder Harshil Karia said, “This film isn’t a showreel; it’s a reflection of how we’ve grown together. There was far more to say than words could capture, so we celebrated it in a way true to who we are: with energy, creativity, and genuine appreciation.”
Over the past decade, Schbang has grown into a 1,200-strong organization spanning six integrated verticals-Solutions, Tech, Media, Fluence, SMP, and AI-offering end-to-end brand support, from awareness to conversion. Alongside award-winning campaigns, the agency emphasizes people and culture through initiatives like Schbang Unwind, fostering learning, growth, and belonging.
As it steps into 2026, the music video reflects on a decade of collaboration while reinforcing Schbang’s commitment to creating impactful, integrated work rooted in purpose, trust, and partnership.
