Schbang has been appointed as the performance marketing partner for Pyng, an expert discovery platform serving Bangalore-based professionals. The agency will lead the end-to-end performance strategy, encompassing creative development, media planning, and search marketing.
As part of the campaign’s first phase, Schbang has rolled out six AI-generated videos created using Google’s Veo 3. These ads humorously depict common urban hassles-such as missed workouts or forgotten deadlines—while positioning Pyng as a quick, reliable solution for connecting with verified experts across 50+ categories, including fitness, finance, and events.
“The brief was clear-create creatives that are fast, seamless, and culturally relevant,” said Aditya Sobti, Creative Director at Schbang. “Using Veo 3, we built ads that convert without losing touch with the category’s core truths.”
The agency’s media sciences team is overseeing full-funnel execution, continuously testing and optimising content to drive app installs and user engagement.
Mrugank Desai, Head of Media Sciences, added, “This wasn’t about scale alone-it was about clarity and purpose. Veo 3 enabled us to deliver both efficiently.”
Vaishnavi Bhagwat, Marketing Manager at Swiggy (Pyng’s parent company), said, “While we were still understanding Veo 3, Schbang quickly delivered sharp, AI-led creatives-no delays, no shoots. The visuals hit the mark and are already seeing traction online. We’re now scaling across channels to build real momentum for Pyng.”
This campaign reflects a growing shift in digital marketing-where speed, storytelling, and AI converge to deliver results at scale.
