Schneider Electric launches its latest brand campaign: ‘Bring Home the Smart’
Schneider Electric has officially appointed LEO India (formerly LEO BURNETT) as its new creative partner. This collaboration represents a major milestone in Schneider Electric’s mission to boost brand affinity within the home electrical segment by engaging consumers through innovative creativity and purpose-driven storytelling.
In line with this partnership, Schneider Electric has rolled out its newest brand campaign titled “Bring Home the Smart.” The campaign highlights the company’s innovative smart home electrical products such as Miluz Zeta switches equipped with built-in AQI indicators, Miluz Zeta motion-sensing LED footlamps, and Wiser smart home automation solutions. These products are designed to make Indian homes smarter, stylish, safer, and more sustainable.
Rajat Abbi, Vice President, Marketing at Schneider Electric India, commented on the partnership,
“We are excited to welcome LEO India as our creative partner. This partnership ushers in a new era for Schneider Electric’s focus on expanding our offerings in the Indian home electrical market. LEO’s combination of strategic insight, consumer understanding, and creative brilliance, along with their cultural sensitivity and storytelling expertise, makes them the perfect collaborator as we bring our smart and sustainable home solutions to the forefront.”
Vikram Pandey, Chief Creative Officer at LEO South Asia, added,
“Children perfectly symbolize our creative narrative. Their trust, curiosity, and joy encapsulate what a smart home experience should feel like. Through playful storytelling and relatable moments, we are showcasing how Schneider Electric makes smart living easy and enjoyable.”
