Mumbai agency to lead social-first campaigns to boost the brand’s digital footprint.

Scribbld, the Mumbai-based independent creative and digital agency, has been awarded the digital and social media mandate for Foot Locker India.

Under this partnership, Scribbld will spearhead Foot Locker India’s digital presence with social-first campaigns aimed at accelerating the brand’s growth and deepening its connection with Indian sneaker enthusiasts. The account will be handled from Scribbld’s Mumbai headquarters.

Foot Locker, a global sneaker and sportswear retailer with a presence in over 25 countries, entered India last year with its first store in New Delhi. The brand operates through a long-term licensing agreement with Metro Brands for retail and is exclusively available online via Nykaa Fashion, giving customers access to its global sneaker portfolio across both physical and digital touchpoints.

Founded in 2020 by Kajol Bheda, Scribbld has worked with leading brands such as Amazon, Nykaa, and Flipkart. Known for its strategy-first approach and strong storytelling capabilities, the agency recently expanded its operations internationally with a new office in the UAE.

“Partnering with Foot Locker India is a milestone moment for our team,” said Kajol Bheda, Founder, Scribbld. “We are excited to craft campaigns that not only highlight Foot Locker’s global sneaker culture but also resonate with India’s growing community of sneaker lovers.”