The campaign film captures the warmth of early parenthood, encouraging families to embrace gentle, mindful moments of love and care.
https://www.instagram.com/reel/DPnmihqEZ4G/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Sebamed, the German skincare brand distributed and marketed in India by USV, has launched a heartfelt festive campaign titled #PehlaDiya, celebrating the tenderness of new beginnings – from a baby’s first smile to their first Diwali. The digital film invites families to slow down and embrace quiet, meaningful moments of love, care, and connection that define early parenthood.
The campaign reflects Sebamed’s philosophy that every “pehla” – every first laugh, first step, or first festival – deserves gentle, mindful care. Through poetic visuals and emotive storytelling, #PehlaDiya reinforces the brand’s commitment to protecting delicate skin with its signature pH 5.5 science, blending sensitivity and science in equal measure.
Philip Kuncheria, Country Head, Sebamed India, said:
“As families welcome their little ones, our role is to support that journey with care as nurturing and protective as a mother’s love – gentle, mindful, and rooted in science. Every first moment holds deep significance, and this Diwali, through #PehlaDiya, we want to remind families to pause amid the festive rush and celebrate with softness. After all, the greatest gift we can offer is care that is truly kind and thoughtful.”
Shivi Chopra, Co-founder, Her HQ Media, added:
“As new parents experience the joy of each first moment, #PehlaDiya shines a light on how small gestures of love can make celebrations even more special. The campaign captures the beauty of beginnings – moments that are intimate, emotional, and unforgettable.”
With #PehlaDiya, Sebamed continues to evolve its storytelling in baby care by seamlessly merging emotion with science. Released exclusively on Instagram, the film strengthens the brand’s connection with today’s digital-first parents – those who find meaning in capturing and cherishing every tender milestone of early parenthood.
