Campaign captures a baby’s first journey, celebrating gentle protection with pH 5.5 care
Sebamed, the German skincare brand marketed in India by USV Private, has unveiled a new campaign for its Baby Sebamed range, titled ‘Womb-to-World’. Conceptualised by Leo India, the campaign captures a newborn’s transition from the safety of the womb to their first breath in the outside world-symbolising the need for continued, gentle care.
At the heart of the campaign is a striking visual concept: real, raw footage of smiling foetuses nestled in the womb, evoking purity, comfort, and protection. The imagery serves as a powerful metaphor for Sebamed’s science-backed promise of pH 5.5 skincare-formulated specifically to nurture delicate baby skin from day one.
The emotional depth of the narrative is heightened by a soulful track composed by singer-songwriter Taba Chake, enhancing the message that every baby deserves scientifically developed care from their very first moment.
Philip Kuncheria, Country Head – Sebamed India, shared, “As babies step from the quiet of the womb into the arms of their parents, their skin deserves the same level of protection. This campaign reflects our commitment to providing gentle, science-based care through every milestone.”
Sachin Kamble, Chief Creative Officer, Leo – South Asia, added, “We wanted to depict Sebamed’s core promise through visuals never seen before in the category. The raw, tender moments before birth are mirrored in the protection Sebamed offers outside the womb.”
The campaign, produced by Footloose and directed by Indrashish Mukherjee, is now live across digital and outdoor platforms nationwide.
