Sensodyne, the leading oral care brand from Haleon, has unveiled a powerful new campaign aimed at educating consumers across India about the often overlooked issue of tooth sensitivity. Comprising 18 short films in nine regional languages, the campaign brings real life experiences to the forefront, showing how untreated sensitivity can significantly disrupt everyday life.
Real Stories, Real Impact
Each film portrays authentic consumer experiences – moments where simple pleasures like enjoying ice cream or sipping hot tea are interrupted by the sharp sting of tooth pain. The campaign not only highlights these disruptions but also explains the science behind sensitivity. It illustrates how enamel erosion – a common but underestimated problem – can expose the inner dentine layer of the tooth, triggering intense nerve pain when left untreated.
Raising Awareness with Science and Empathy
Kishlay Seth, Category Lead – Oral Healthcare at Haleon, emphasized the campaign’s educational purpose:
“Tooth sensitivity is often brushed off as a minor issue. However, when ignored, it can worsen over time. Our goal with this campaign is to help consumers understand one of its key causes – enamel erosion. By combining real stories with scientific clarity, we’re urging people not to delay care.”
Seth added that the campaign leverages science-backed formulations and a hyper-local communication strategy to make oral health education more accessible and relatable to people across India.
A Multi-Platform Rollout
To ensure maximum reach, Sensodyne is deploying the campaign across television, digital platforms, print, and social media. The multi-language approach reinforces Sensodyne’s commitment to reaching a diverse audience, from urban centers to regional heartlands.
A Call to Action
At its core, the campaign serves as both an emotional reminder and a practical call to action. By highlighting how common and disruptive tooth sensitivity can be – and by showing that it is both preventable and treatable—Sensodyne continues its mission of empowering consumers to prioritize oral health and take meaningful steps toward relief.
