Conceptualised by Ogilvy, the campaign spotlights indulgence with every bite
ITC’s Sunfeast Wowzers has announced a new campaign featuring Bollywood superstar Shah Rukh Khan as the face of the brand. With this move, Sunfeast Wowzers enters the cracker segment with a product that combines a bold cheesy flavour and a 14-layer crispy texture, promising a multi-sensory snacking experience.
The brand’s latest TVC, anchored by Shah Rukh Khan, carries the tagline: ‘Iske Har Bite Mein Hai Wow!’. Conceptualised by Ogilvy, the campaign will be amplified across digital platforms, targeting a broad, indulgence-seeking audience.
Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd., said:
“Sunfeast Wowzers is more than just a cracker-it’s an experience. With its cheesy indulgence and layered crunch, it needed a personality who embodies charisma and delight. Shah Rukh Khan is the perfect fit to bring the ‘Wow’ alive.”
Commenting on his association, Shah Rukh Khan added:
“Every magical moment has a ‘Wow’ in it. Sunfeast Wowzers delivers that same magic-through its melty cheese and crisp layers. I’m excited to be part of this journey and hope everyone enjoys this snack as much as I do.”
Sunfeast Wowzers is now available in two exciting variants:
- Cheese Crème Enrobed Cracker
- Lemon Crème Enrobed Cracker
The products are available across general trade, modern trade, and quick-commerce platforms, expanding reach and convenience for consumers nationwide.
