Follows his appearance in Zomato’s ‘Fuel Your Hustle’ campaign
Zomato has officially announced Shah Rukh Khan as its new brand ambassador, following his recent appearance in the brand’s campaign, ‘Fuel Your Hustle’. The campaign celebrates the quiet perseverance and relentless drive behind success stories across India.
With this partnership, Zomato aims to deepen its connection with audiences who identify with values like hard work, consistency, and ambition. The collaboration highlights Zomato’s belief in fuelling the daily grind with great food – supporting people in their journeys, one meal at a time.
Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, “Shah Rukh Khan’s journey-from humble beginnings to becoming a global icon-perfectly reflects the ethos we believe in. No shortcuts, only dedication. His influence cuts across generations, making him the ideal voice to inspire India’s growing community of dreamers and doers.”
Sharing his thoughts, Shah Rukh Khan stated, “Zomato’s story is built on hustle, innovation, and a passion for food. That resonates deeply with me. I’m excited to join hands with a brand that’s become a household name and supports the people who keep India moving.”
As part of the partnership, Shah Rukh Khan will be featured across Zomato’s 360-degree marketing initiatives, including TV commercials, digital platforms, print, and outdoor media.
This collaboration strengthens Zomato’s positioning not just as a food delivery platform, but as a brand that celebrates effort and ambition, driven by the spirit of India’s everyday hustlers.
