KISNA Diamond and Gold Jewellery has launched its new campaign, “Khushi Ke Har Pal Ke Liye, KISNA,” featuring Shahid Kapoor and Mira Rajput Kapoor. The film captures their natural chemistry and positions diamonds as meaningful companions for everyday joy-not just milestone celebrations. The campaign follows the brand’s announcement of the couple as new ambassadors and is being rolled out across television, digital platforms, cinema, and large-format outdoor media.

The storyline begins in a soft, ambient KISNA showroom. Mira appears momentarily disappointed before Shahid surprises her with a necklace for their anniversary-and then a bracelet for her birthday. His light-hearted confession about forgetting dates sparks a playful moment that anchors the film’s warmth.

The narrative then transitions into a celebration-style montage featuring Mira styled across multiple festive occasions-her sister’s wedding, sangeet, and a cocktail evening. Each look highlights how KISNA’s jewellery effortlessly complements Indian celebrations and personal expressions of style.

The film concludes back in the store, where Shahid gestures to the jewellery as a symbol of everyday and special occasions. Mira then surprises him with a ring, bringing the story full circle with shared emotion and connection.

The campaign reinforces KISNA’s philosophy: jewellery should elevate both ordinary and extraordinary moments. Brand leaders and the ambassador duo emphasised authenticity, craftsmanship, and emotional resonance as the heart of the message.

With this campaign, KISNA repositions diamonds as part of life’s ongoing celebration-small joys, big milestones, and everything in between.