Shanu Singh has joined BCCL (The Times of India) as Director – The Economic Times Brand. In this role, she will lead brand strategy, integrated marketing, and positioning across print, digital, and events to drive growth, reader engagement, and advertiser partnerships. With over 18 years of experience in brand, digital, and corporate communication across leading BFSI firms, Shanu was most recently CMO at ASK Asset & Wealth Management and has previously held senior marketing roles at Standard Chartered and Kotak Mahindra Bank.