Sharjah Warriorz have rolled out a powerful new campaign titled ‘Roar As One’ ahead of the upcoming ILT20 Season 4, scheduled from December 2, 2025, to January 4, 2026. Designed to shape the team’s refreshed identity, the campaign draws deeply from Sharjah’s cultural richness and the franchise’s diverse squad.
Featuring players from 14 nationalities, the campaign highlights how the Warriorz embody a spirit that goes beyond borders. Their multicultural squad becomes a symbolic representation of Sharjah itself-an international city built on unity, resilience, and sporting passion. The central film reinforces this message, presenting the team as a collective that rises together, carrying forward the ethos behind the campaign’s signature hashtag, #ShaaneSeSharjah.
Sharjah Warriorz will kick off their ILT20 Season 4 journey on December 3, with their first home match set at the iconic Sharjah Cricket Stadium, giving fans their first real-time experience of the team’s revamped identity and energy.
Commenting on the launch, Abhijit Jain, CMO, Sharjah Warriorz, said that ‘Roar As One’ captures the essence of both the team and the city. The campaign, he noted, celebrates Sharjah’s diversity while building a deeper emotional connection between the players and the community. As the team steps into the new season, the aim is not only strong performances on the field but also fan experiences that resonate with pride and belonging.
With renewed purpose and a united front, Sharjah Warriorz enter the ILT20 season ready to inspire a collective roar from fans across the globe.
