She also joins the jury for the Nykaa Best in Beauty (NBIB) Awards 2025.
Nykaa, India’s leading beauty and lifestyle destination, has announced actor Sharvari as its new brand icon.
Home to a curated mix of global and Indian beauty brands, Nykaa’s introduction of a new face signals its next chapter-one that focuses on deeper audience engagement and broader expansion both within the country and internationally.
Anchit Nayar, executive director and CEO, Nykaa Beauty, shared:
“Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer-someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty-she lives it with honesty and expression. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.”
Expressing her excitement, Sharvari said:
“I am delighted to come onboard as the brand icon for Nykaa. It’s always been my go-to platform because it brings together my favorite brands from across the globe under one roof. Joining the Nykaa family feels like a natural extension of my own beauty journey. For me, beauty is all about self-expression and empowerment, and I’m proud to be part of a brand that celebrates those values.”
Sharvari’s association with Nykaa goes beyond brand ambassadorship. She is also serving as a jury member for the Nykaa Best in Beauty (NBIB) Awards 2025, which brings together industry experts and influential personalities to recognize the best in beauty.
Through her role, Sharvari will engage with her audience via content that champions confidence, creativity, and self-expression. From starring in headline campaigns to appearing across Nykaa’s most iconic moments-such as the Hot Pink Sale, Nykaa Play, Nykaaland, and New at Nykaa-she will share her evolving beauty journey in authentic and inspiring ways.
