Shemaroo Entertainment Ltd., a trusted name in Indian entertainment for over 60 years, has announced the launch of Shemaroo Josh, its newest addition to the broadcast portfolio and the company’s first dedicated Hindi movie channel.

Evolving from its earlier identity as the youth-centric Chumbak TV, the refreshed Shemaroo Josh steps boldly into the mass entertainment space-India’s most-watched television genre: movies. The channel is designed to deliver high-octane cinematic experiences directly to households across the country.

Shemaroo Josh boasts a curated line-up of blockbusters spanning genres like action, romance, drama, comedy, and epic tales. Viewers can expect popular titles such as PK, Animal, Kantara, KGF, Bahubali, Waltair Veerayya, 12th Fail, Bade Miyan Chote Miyan, and Bhool Bhulaiyaa 2, offering a continuous stream of cinematic entertainment.

Hiren Gada, CEO of Shemaroo Entertainment Ltd., shared,

“Shemaroo has always been at the heart of India’s film culture, with one of the largest Bollywood libraries and a strong cross-platform presence. Shemaroo Josh is a natural progression in our journey-bringing vibrant, movie-led entertainment to an even wider audience. It reflects our deep-rooted understanding of viewer preferences and the enduring power of cinema.”

Sandeep Gupta, COO – Broadcasting Business, added,

“Movies have always held a special place in Indian households. With Shemaroo Josh, we aim to reignite that family movie-viewing experience with a fresh, high-energy channel that makes every film feel like a prime-time event. This launch not only strengthens our television portfolio but also reinforces our long-term commitment to delivering scale, relevance, and entertainment rooted in cinema.”

Shemaroo Josh will be available free-to-air on DD Free Dish, and across all major DTH platforms and cable networks, ensuring maximum reach and accessibility for audiences nationwide.