SKINN – House of TITAN has launched its Raksha Bandhan campaign featuring sibling duo Athiya and Ahaan Shetty, urging consumers to move beyond generic Rakhi gifts and opt for more meaningful presents.
Titled “Gift SKINN, to the one you know by heart,” the campaign film captures the playful bond between the Shetty siblings as they reminisce about past Rakhi gifts-from quirky mugs to mismatched T-shirts. The narrative takes a thoughtful turn when Ahaan surprises Athiya with a SKINN fragrance gift set featuring Celeste and Celeste Beyond, marking a shift from light-hearted nostalgia to a more personal and heartfelt gesture.
“Siblings often gift based on shared memories or jokes, but true thoughtfulness is rare,” said Urvashi Jain, Brand Head – Fragrances, Titan Company. “This year, we wanted to reposition fragrance as more than a gifting option-it’s an emotional expression of how well you know someone. Athiya and Ahaan brought this sentiment to life beautifully.”
The film underscores SKINN’s positioning as a brand rooted in relationships, showcasing how a well-chosen fragrance can deepen emotional connections. By spotlighting sibling intimacy and the value of considered gifting, the campaign reinforces the idea that the most lasting gifts are those that reflect personal understanding.
With this initiative, SKINN aims to redefine festive gifting, positioning fragrance not just as a product, but as a sensory reminder of love, care, and cherished bonds.
