Mamaearth has launched a new campaign for its Mosquito Repellent range featuring brand ambassador Shilpa Shetty Kundra, highlighting the challenges parents face in protecting children from mosquito-borne illnesses.
The campaign film, conceptualized by creative agency Steve Priya, promotes Mamaearth’s natural repellent products containing Citronella Oil, Eucalyptus Oil, and Peppermint Oil, which provide up to 12 hours of protection without harmful chemicals.
“As a mother, my children’s well-being is always my biggest priority,” said Shetty Kundra. “Mosquito bites are a constant worry, and it’s reassuring to have a natural, toxin-free solution. This campaign empowers parents with a safe way to protect their little ones while allowing them to explore the world worry-free.”
Anuja Mishra, CMO at Honasa Consumer, emphasized that the products solve a significant parental concern: “With our Mosquito Repellent patches, we are providing parents with a quick, easy, safe, and effective solution they can trust.”
Priya Pardiwalla, CCO at Steve Priya, described the creative approach: “Every evening, parents witness children eager to play outside, while mosquitoes wait too. This quiet tug-of-war between joy and worry sparked our film. With Mamaearth mosquito repellents, parents have a way to guard playtime with protection made from nature, free from toxins.”
