Celebrating the spirit of togetherness, tradition, and premium festive fashion.

Shoppers Stop has unveiled its Durga Pujo campaign ‘Pujor Prothom Stop’, marked by the release of a heartwarming new TVC and an exclusive in-store launch event at the brand’s South City Mall outlet in Kolkata. The celebration featured popular Bengali actors Debchandrima Singha Roy and Gaurav Chakraborty, adding a local cultural flair to the festive kick-off.

A Celebration of Firsts

The campaign film captures the joy and emotion of a couple’s first Durga Pujo together, highlighting the delight of gifting, the excitement of dressing up, and the deeper connections formed during the festival. Featuring Shoppers Stop’s premium selections across fashion, beauty, accessories, and gifting, the film reflects how every Pujo celebration begins at one place-Shoppers Stop.

Brand Vision and Festive Offerings

Kavindra Mishra, Customer Care Associate, Managing Director & CEO, Shoppers Stop, shared:

“Durga Pujo is a celebration of family, tradition, and joy. With Pujor Prothom Stop, we aim to be the go-to destination for every festive need-from fashion and beauty to thoughtful gifting. Our curated collection and engaging in-store experiences help customers create lasting Pujo memories.”

He added,

“This season, customers can enjoy exclusive festive value including an e-gift voucher of ₹5,000 on shopping worth ₹60,000, and a special Tommy Hilfiger luggage offer. For those looking to gift with heart, Shoppers Stop Gift Cards offer an effortless way to share festive love.”

A Destination for All Things Pujo

With a wide array of apparel, handbags, fragrances, watches, sunglasses, and beauty products, Shoppers Stop is positioning itself as the first destination for Pujo shopping-from Shoshti to Dashami. The festive lineup is designed to help customers elevate their style and celebrate in elegance.

A Seamless Shopping Experience

With access to over 500+ premium brands, services like Personal Shoppers, and loyalty benefits for First Citizen Clubmembers, Shoppers Stop is enhancing the festive retail experience. The campaign underscores the brand’s shift from being a shopping destination to becoming a meaningful part of customers’ festive traditions.

As Pujor Prothom Stop, Shoppers Stop invites every customer to begin their Pujo journey with them-where tradition meets trend, and celebrations are just getting started.