The partnership aims to boost awareness and adoption of premium dog nutrition across India.
Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), has announced Indian cricket star and youth icon Shubman Gill as the brand ambassador for Bowlers, its flagship dog nutrition brand.
This collaboration pairs a high-performing athlete with a science-backed pet nutrition label, underscoring Bowlers’ mission to deliver trusted, high-quality, and affordable dog food to pet households across India.
Nitin Kulkarni, Business Head – Allana Pet Solutions, ACPL, said:
“Our partnership with Shubman Gill is a major milestone in Bowlers’ journey to disrupt India’s fast-growing pet food market. With pet ownership rising rapidly, especially in Tier 2 and Tier 3 cities, there is a huge opportunity to drive the adoption of premium, science-led dog nutrition. Shubman’s youth appeal and influence among aspirational pet parents align perfectly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted name.”
Bowlers positions itself as more than just pet food – it represents the spirit of an all-star sports team, with Gill symbolising excellence, discipline, and performance. Kulkarni added:
“Beyond increasing brand visibility, this association will help us educate pet owners about the importance of balanced nutrition, engage them through targeted campaigns and activations, and strengthen our long-term growth strategy in both urban and emerging markets.”
Since its launch, Bowlers has engaged pet parents through interactive initiatives, including the popular Instagram contest #TasteThatMakesYourDogFly. With Gill onboard, the brand plans to scale its efforts through digital campaigns, regional outreach, and on-ground activations.
The Bowlers portfolio includes a wide range of dry and wet food for puppies, adults, and large breeds, along with high-protein jerky treats and meat bars designed for training and rewards. Backed by APS’s PLC-automated pet food plant in Zaheerabad, Telangana, and R&D-driven formulations developed with veterinary nutritionists, the brand ensures consistent quality, safety, and suitability for India’s climate and pets’ nutritional needs.
Alongside Bowlers, APS also offers Purrfeto, its dedicated cat nutrition brand, positioning the company as a holistic pet nutrition player. With APS recently crossing the ₹200 crore revenue milestone, this partnership signals a strong step forward in Bowlers’ mission to become a household name for India’s growing community of pet parents.
