Shyam Steel has appointed Harmanpreet Kaur, captain of the Indian women’s cricket team, as its brand ambassador, reinforcing the company’s focus on strength, responsibility, and evolving decision-making roles within Indian households.

The partnership aligns with Shyam Steel’s broader communication strategy that recognises the growing influence of women in choices related to home construction, safety, and long-term investment. As part of the association, Harmanpreet Kaur will be linked to the brand’s digital initiative, Apna Ghar App – ‘Neev Se Pravesh Tak’, a platform designed to guide homeowners through various stages of the building process.

Through the Apna Ghar platform, users can access planning tools, material selection guidance, and expert inputs to support informed decision-making in home construction projects. Kaur’s association aims to strengthen the platform’s positioning as a reliable, end-to-end solution for families building their homes.

Commenting on the partnership, Lalit Beriwala, director, Shyam Steel, said the association reflects shared values of discipline, determination, and reliability. He added that Harmanpreet’s leadership on and off the field mirrors Shyam Steel’s philosophy of strength with purpose.

Highlighting the changing role of women, Megha Beriwala Gupta, director, Shyam Steel, noted that women today are key decision-makers in home-building decisions. She said Harmanpreet represents confidence, leadership, and trust-qualities that resonate with modern Indian women and align with the brand’s vision of building a stronger, more inclusive India.

Speaking on the collaboration, Harmanpreet Kaur expressed pride in associating with Shyam Steel and its Apna Ghar initiative, stating that the brand’s purpose-driven approach to building homes and futures closely reflects her own journey as a sportsperson and leader.

The association, facilitated by KPRD Fiberboard Advertising, will be rolled out across Shyam Steel’s key markets in eastern, northern, and southern India.