Max Fashion has announced actor Siddhant Chaturvedi as its first-ever male brand ambassador, marking a significant moment for the brand’s evolution. This partnership launches alongside Max’s new campaign: “How New Is Your New?”
Chaturvedi leads the campaign that reflects Max Fashion’s commitment to fast, trend-forward collections, with new styles dropping weekly. He joins existing ambassadors Kalki Koechlin and Alaya F, expanding the brand’s representation of diverse, contemporary Indian fashion.
Targeted at younger, style-conscious consumers, the campaign taps into themes of individuality, self-expression, and the constant evolution of personal style. From casual wear and athleisure to occasion-ready looks, Max’s new collections aim to stay ahead of the fashion curve.
“This campaign isn’t just a creative refresh-it’s a signal of intent,” said Siddhant Chaturvedi. “Style today is about evolution. I’m a different person on set, at the gym, or with friends. ‘How New Is Your New?’ really gets that, and Max brings that mindset into fashion-constantly updating, adapting, evolving. It’s like your feed—always something new to reflect who you are now.”
Sumit Chandna, Deputy CEO, Max Fashion, added: “Siddhant embodies the energy and confidence of modern India. Our partnership reflects that shared spirit. With ‘How New Is Your New?’ we’re inviting customers to explore fresh looks each week-giving them the freedom to evolve their style as often as they want.”
Max Fashion, part of the Landmark Group, operates over 520 stores across 210 Indian cities, alongside a growing online presence.
