Sintex, part of Welspun World, has introduced Sintex Eterno, a first-of-its-kind water storage tank backed by a 50-year warranty. The launch is supported by a new 20-second television commercial created in partnership with Sideways. The campaign, built around the brand promise “Sintex Sabse Safe Hamesha,” is airing on connected TV during the ICC Men’s T20 World Cup 2026.
Marking 50 years of the brand’s presence in Indian households, Sintex Eterno reflects a philosophy rooted in longevity, safety and trust. The product is positioned as a durable, future-ready solution designed to serve not just current homeowners but the next generation as well.
The TVC takes a generational storytelling approach rather than focusing solely on product features. Set inside a retail store, the film opens with a shopkeeper addressing a young child instead of his father. The unexpected interaction reveals a deeper insight: a water tank with a 50-year warranty is an investment that secures the family’s future. Through humour and warmth, the narrative reinforces the idea that durability today means peace of mind for decades.
With this campaign, Sintex shifts the conversation from functional benefits to long-term value. The 50-year warranty becomes more than a claim-it stands as a symbol of the brand’s enduring legacy and its continued commitment to safeguarding homes for generations.
