Vigor Media Worldwide has secured the Public Relations mandate for DEVO, Siyaram’s premium men’s occasion wear brand, following a highly competitive multi-agency pitch. The win underscores Vigor Media’s expertise in crafting impactful brand narratives and driving strategic communications across India.

Backed by Siyaram’s four-decade legacy of quality and trust, DEVO marks the textile giant’s foray into the ethnic and ceremonial menswear segment. The brand aims to redefine Indian occasion wear by blending timeless tradition with contemporary style, offering a curated range that includes sherwanis, Indo-Western outfits, Jodhpuri suits, tuxedos, kurta-pajamas, and accessories designed for every special moment.

As part of the mandate, Vigor Media Worldwide will drive a 360-degree PR strategy for DEVO, encompassing media outreach, influencer engagement, thought leadership initiatives, and digital amplification. The objective is to position DEVO as more than a fashion label – as a symbol of confidence, sophistication, and celebration for today’s modern Indian man.

“DEVO is our step into ethnic fashion that celebrates the evolving tastes of Indian men while staying true to Siyaram’s legacy of craftsmanship,” said Gaurav Poddar, Executive Director, Siyaram’s. “Vigor Media Worldwide’s storytelling capabilities will be instrumental in building DEVO’s presence across the country.”

Nikhil Singhal, Founder, Vigor Media Worldwide, added, “Partnering with a brand like Siyaram’s is a privilege. With DEVO, we look forward to shaping an aspirational narrative that bridges tradition and modernity, resonating with millennials, Gen Z, and style-conscious men nationwide.”

With India’s ethnic wear market witnessing rapid growth, DEVO’s launch and PR push arrive at a strategic moment, aiming to capture the cultural shift toward premium yet accessible ceremonial fashion.